In 2015, Influence Public Affairs (IPA) was strategically established as a prominent subsidiary of Influence Group, a leading marketing communications consultancy in Egypt since 2007, with a diverse portfolio of over 90 local and international clients.

As a premier public affairs firm, IPA excels in delivering invaluable advice and fostering mutually beneficial engagements between the private and public sectors. Specializing in government affairs, public policy, and investment matters, IPA strategically influences public opinion through targeted campaigns, transcending boundaries for impactful outcomes.