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In 2015, Influence Public Affairs (IPA) was strategically established as a prominent subsidiary of Influence Group, a leading marketing communications consultancy in Egypt since 2007, with a diverse portfolio of over 90 local and international clients.

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sustainability pulse

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sustainability pulse

As the European Union’s Carbon Border Adjustment Mechanism (CBAM) prepares for full implementation in January 2026, Egypt faces a transformative shift in its trade relationship with the EU. With nearly 20% of Egypt’s exports to the EU—valued at over $12 billion—falling under CBAM sectors such as fertilizers, iron, steel, aluminum, and cement, the regulation transforms environmental compliance into a critical factor for market access and financial creditworthiness.
To remain competitive, Egyptian exporters must rapidly transition toward decarbonization and establish robust Monitoring, Reporting, and Verification (MRV) systems. While the mechanism presents risks like margin compression and potential loss of market share, it also offers a unique opportunity for "early movers" to secure long-term off-take agreements and attract green investment by positioning themselves as regional leaders in low-carbon production.