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In 2015, Influence Public Affairs (IPA) was strategically established as a prominent subsidiary of Influence Group, a leading marketing communications consultancy in Egypt since 2007, with a diverse portfolio of over 90 local and international clients.

As a premier public affairs firm, IPA excels in delivering invaluable advice and fostering mutually beneficial engagements between the private and public sectors. Specializing in government affairs, public policy, and investment matters, IPA strategically influences public opinion through targeted campaigns, transcending boundaries for impactful outcomes.

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Marwa Abdel Magid

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Marwa Abdel Magid

Marwa Abdel Magid

Business Development Director

Marwa Abdel Magid

Marwa Abdel Magid is the Business Development Director at Influence Communications Group, bringing a wealth of experience in public relations and business development to her role. With a career spanning multiple decades in the Middle East, Marwa has worked for esteemed organizations such as City Group and KPMG Hazem Hassan. Her decade-long tenure at Vodafone Egypt has honed her expertise in public and governmental relations, expanding her network within the industry, business community, media, and government sectors. Marwa has orchestrated numerous media and governmental events and handled campaigns with precision.

Previously, Marwa has collaborated with various PR agencies and contributed to the expansion of Enigma lifestyle magazine's reach by leveraging her extensive network of celebrities and influencers. Her ability to tap into influential figures has significantly impacted public stimuli and consumer behavior.

Additionally, Marwa serves as the public relations and business development consultant for Creative Industry Summit, further showcasing her commitment to driving growth and fostering connections within the industry.