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In 2015, Influence Public Affairs (IPA) was strategically established as a prominent subsidiary of Influence Group, a leading marketing communications consultancy in Egypt since 2007, with a diverse portfolio of over 90 local and international clients.

As a premier public affairs firm, IPA excels in delivering invaluable advice and fostering mutually beneficial engagements between the private and public sectors. Specializing in government affairs, public policy, and investment matters, IPA strategically influences public opinion through targeted campaigns, transcending boundaries for impactful outcomes.

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General Ashraf Diab

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General Ashraf Diab

General Ashraf Diab

Senior Advisor – Government Affairs

General Ashraf Diab

General Ashraf Diab brings extensive experience from his distinguished career within Egypt’s Ministry of Interior, with a strong background in national security and public policy engagement.

At IPA, he leads strategic government relations efforts, advising on regulatory developments, stakeholder engagement, and policy positioning. He supports senior leadership with insights on evolving legislative and geopolitical dynamics, while strengthening institutional relationships across key government entities.

Recognized for his strategic judgment and deep understanding of Egypt’s governmental landscape, General Diab plays a key role in advancing the Group’s objectives and reinforcing its alignment with national priorities.