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In 2015, Influence Public Affairs (IPA) was strategically established as a prominent subsidiary of Influence Group, a leading marketing communications consultancy in Egypt since 2007, with a diverse portfolio of over 90 local and international clients.

As a premier public affairs firm, IPA excels in delivering invaluable advice and fostering mutually beneficial engagements between the private and public sectors. Specializing in government affairs, public policy, and investment matters, IPA strategically influences public opinion through targeted campaigns, transcending boundaries for impactful outcomes.

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Strategic Safeguards: Overcoming Counterfeit Maintenance Center Challenges
Strategic Safeguards: Overcoming Counterfeit Maintenance Center Challenges"

CHALLENGE
Electrolux Electrical Appliances encountered the obstacle of addressinga multitude of unauthorized maintenance centers. The task at hand wasto identify an effective resolution to combat these unaccredited"counterfeit" maintenance centers.

SOLUTIONIP
A organizeda series of high-level strategic discussions, unitingAgovernment and private sector representatives to address issuesrelated to unapproved maintenance centers. The forum aimed toenhance awareness, promote cooperation, and develop robustsolutions for this challenge.

RESULTS
A policy paper with effective recommendations was formulated whichlead to issuing a regulatory framework in the form of a white list ofservice centers certified by companies and the Industrial ControlAuthority.Moreover, the policy paper laid a foundation for a list of unapprovedcenters to include them in the formal economy.