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In 2015, Influence Public Affairs (IPA) was strategically established as a prominent subsidiary of Influence Group, a leading marketing communications consultancy in Egypt since 2007, with a diverse portfolio of over 90 local and international clients.

As a premier public affairs firm, IPA excels in delivering invaluable advice and fostering mutually beneficial engagements between the private and public sectors. Specializing in government affairs, public policy, and investment matters, IPA strategically influences public opinion through targeted campaigns, transcending boundaries for impactful outcomes.

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Ministry of Foreign Affairs – EAPD
Ministry of Foreign Affairs – EAPD

OVERVIEWIP
A played a role in supporting multilateral work in Africa andcontributed to one of its strategic national projects by providingsupport to the Egyptian Agency of Partnership for Development,Ministryof Foreign Affairs. IPA assisted in formulating and implementingAan external strategy for promoting Egypt's development efforts inAfrica, which included identifying suitable stakeholders and potentialpartners aligned with Egyptian foreign policy. The assistance providedby IPA lasted for a period of three years.

OUR CONDUCTED SERVICES INCLUDED:

  • A fully integrated manual to implement the recommended strategy
  • Constructive stakeholders mapping to support the strategy tactical plan
  • External communication and media plans
  • Sectorial data base for the business community
  • Strategic calendar of events to maximize the agency exposure across African countries
  • Create a full Identity for the agency
  • Developing all necessary digital strategy and marketing materials to ensure the visibility of its work in the targeted countries